Our Company
Purpose Statement
Our community celebrates taking action to heal ourselves and improve our lives.
Mission Statement
We create innovative wellness products and insightful content that empowers you to create the life you deserve: a life of purpose, happiness, and fulfillment.
Vision Statement
We envision a community supporting each other in their efforts to create a life well-lived and full of meaning.
01
Clarity
Your True North is the sense of direction that leads you to the life you deserve. It provides clarity about what's most important to you, and following your True North leads to a life with more meaning, purpose, and fulfillment. We believe everyone has a True North, and we're committed to making products that empower you to find and follow it.
02
Courage
It's easier to cling to suffering than it is to embrace discomfort and uncertainty. But, when you find the courage to go after what you want, "all the universe conspires in helping you to achieve it."
It might be more popular to remove THC, refine the hemp oil so it's lighter in color and taste, or add “miracle ingredients," but we're not interested in fads with only little anecdotal evidence to support the claims. That's why all of our products are raw, high potency, and full spectrum, the way nature intended. We don't base decisions on what's popular - we make decisions based on maximizing performance and value.
03
Community
No matter what you achieve or accomplish, there's nothing that contributes more to a meaningful life than meaningful relationships. Community is everything to us, and once you join our community, you'll see how we go above and beyond to make sure you know you are appreciated, you are supported, and that you belong. When it's all said and done, we're in this together, and we're better together.
Join the community for insight on how to create a meaningful life, exclusive discounts, new product launches and more!